{"version":"https://jsonfeed.org/version/1","title":"Ja'nay B","home_page_url":"https://janayb.com","description":"Ja'nay B","author":{"name":"Ja'nay B"},"items":[{"id":"https://janayb.com/insights/f/why-more-marketing-wont-fix-your-growth-problem","html_content":"

One of the most common challenges I've seen amongst business owners is the belief that growth starts with more marketing.

","url":"https://janayb.com/insights/f/why-more-marketing-wont-fix-your-growth-problem","title":"Why More Marketing Won't Fix Your Growth Problem","summary":"One of the most common challenges I've seen amongst business owners is the belief that growth starts with more marketing.","date_modified":"2026-06-07T21:45:56Z"},{"id":"https://janayb.com/insights/f/creating-a-marketing-plan","html_content":"

A marketing plan outlines your actions steps to accomplish your marketing strategy. The goal is to break your strategy down into “bite-size” pieces, which will allow you to outline your marketing efforts for a specific p...

","url":"https://janayb.com/insights/f/creating-a-marketing-plan","title":"Creating a Marketing Plan","summary":"A marketing plan outlines your actions steps to accomplish your marketing strategy. The goal is to break your strategy down into “bite-size” pieces, which will allow you to outline your marketing efforts for a specific p...","date_modified":"2023-01-02T19:21:23Z"},{"id":"https://janayb.com/insights/f/new-product-development-planning","html_content":"

Both new brands as well as established brands must always find ways to remain relevant and profitable. For entrepreneurs it is important to continuously launch new products or service offerings as well as improve existi...

","url":"https://janayb.com/insights/f/new-product-development-planning","title":"New Product Development Planning","summary":"Both new brands as well as established brands must always find ways to remain relevant and profitable. For entrepreneurs it is important to continuously launch new products or service offerings as well as improve existi...","date_modified":"2022-12-01T17:58:53Z"},{"id":"https://janayb.com/insights/f/where-are-the-women-work-life-balance-leads-to-success","html_content":"

Written by Ja'nay Brundidge

","url":"https://janayb.com/insights/f/where-are-the-women-work-life-balance-leads-to-success","title":"Where Are The Women? Work-Life Balance Leads to Success","summary":"Written by Ja'nay Brundidge","date_modified":"2022-03-09T20:57:33Z"},{"id":"https://janayb.com/insights/f/building-a-marketing-strategy","html_content":"

First, let's establish the difference between a marketing strategy and a marketing plan. A marketing strategy is the why behind things and it is usually long-term. It addresses what you want to achieve and reflects your ...

","url":"https://janayb.com/insights/f/building-a-marketing-strategy","title":"Building a Marketing Strategy","summary":"First, let's establish the difference between a marketing strategy and a marketing plan. A marketing strategy is the why behind things and it is usually long-term. It addresses what you want to achieve and reflects your ...","date_modified":"2022-01-09T19:43:00Z"},{"id":"https://janayb.com/insights/f/growing-your-business-how-to-conduct-a-market-analysis","html_content":"

A marketing analysis is a comprehensive assessment of your current market. In marketing, the term market refers to the group of potential customers who want your offerings, can afford your offerings, and have very few ba...

","url":"https://janayb.com/insights/f/growing-your-business-how-to-conduct-a-market-analysis","title":"Growing your Business: How to Conduct a Market Analysis ","summary":"A marketing analysis is a comprehensive assessment of your current market. In marketing, the term market refers to the group of potential customers who want your offerings, can afford your offerings, and have very few ba...","date_modified":"2021-06-04T15:10:04Z"},{"id":"https://janayb.com/insights/f/services-marketing-creating-valuable-customer-experiences","html_content":"

Key Takeaways:

","url":"https://janayb.com/insights/f/services-marketing-creating-valuable-customer-experiences","title":"Services Marketing: Creating Valuable Customer Experiences","summary":"Key Takeaways:","date_modified":"2021-03-31T20:56:46Z"},{"id":"https://janayb.com/insights/f/how-redlining-still-lingers-in-america","html_content":"

Ja’nay Brundidge

","url":"https://janayb.com/insights/f/how-redlining-still-lingers-in-america","title":"How Redlining Still Lingers in America ","summary":"Ja’nay Brundidge","date_modified":"2021-02-09T04:54:31Z"},{"id":"https://janayb.com/insights/f/how-to-understand-pricing-models","html_content":"

Setting the right price determines your sales success. Your pricing model is a critical aspect of your marketing plan. Price setting is more than choosing numbers, it reflects your brand identity. Recall, price is one ha...

","url":"https://janayb.com/insights/f/how-to-understand-pricing-models","title":"How to Understand Pricing Models","summary":"Setting the right price determines your sales success. Your pricing model is a critical aspect of your marketing plan. Price setting is more than choosing numbers, it reflects your brand identity. Recall, price is one ha...","date_modified":"2021-01-18T18:54:35Z"},{"id":"https://janayb.com/insights/f/how-to-understand-advertising-and-promotions","html_content":"

Communicating your product/service, value, and customer benefits is the most important objective for your marketing plan. It is easy to confuse your marketing communication strategies if you do not define them first. Peo...

","url":"https://janayb.com/insights/f/how-to-understand-advertising-and-promotions","title":"How to Understand Advertising and Promotions","summary":"Communicating your product/service, value, and customer benefits is the most important objective for your marketing plan. It is easy to confuse your marketing communication strategies if you do not define them first. Peo...","date_modified":"2020-12-16T00:43:33Z"},{"id":"https://janayb.com/insights/f/how-to-understand-marketing-key-performance-indicators-kpi","html_content":"

Key performance indicators (KPI’s) are ways to measure your performance against your business goals. KPI’s evaluate the overall success and health of your business. Essentially, KPI's help determine if your business is h...

","url":"https://janayb.com/insights/f/how-to-understand-marketing-key-performance-indicators-kpi","title":"How to Understand Marketing Key Performance Indicators (KPI)","summary":"Key performance indicators (KPI’s) are ways to measure your performance against your business goals. KPI’s evaluate the overall success and health of your business. Essentially, KPI's help determine if your business is h...","date_modified":"2020-11-02T20:55:53Z"},{"id":"https://janayb.com/insights/f/how-to-understand-a-customer-acquisition-plan","html_content":"

After identifying your target market, segmenting your customer base, and creating customer profiles, you are now ready to create a solid customer acquisition plan. A customer acquisition plan defines which strategies you...

","url":"https://janayb.com/insights/f/how-to-understand-a-customer-acquisition-plan","title":"How to Understand A Customer Acquisition Plan","summary":"After identifying your target market, segmenting your customer base, and creating customer profiles, you are now ready to create a solid customer acquisition plan. A customer acquisition plan defines which strategies you...","date_modified":"2020-09-09T12:00:15Z"},{"id":"https://janayb.com/insights/f/how-to-understand-customer-profiles","html_content":"

Developing a customer profile brings life to the research on your customer base. A customer profile is a description of your segmented customer groups which includes their demographics, psychographic characteristics, geo...

","url":"https://janayb.com/insights/f/how-to-understand-customer-profiles","title":"How to Understand Customer Profiles","summary":"Developing a customer profile brings life to the research on your customer base. A customer profile is a description of your segmented customer groups which includes their demographics, psychographic characteristics, geo...","date_modified":"2020-09-05T18:16:33Z"},{"id":"https://janayb.com/insights/f/how-to-understand-customer-segmentation","html_content":"

In many scenarios your product or service can generate multiple streams of income. This is done through customer segmentation, which allows you to market your product or service multiple ways based on the same benefits. ...

","url":"https://janayb.com/insights/f/how-to-understand-customer-segmentation","title":"How to Understand Customer Segmentation","summary":"In many scenarios your product or service can generate multiple streams of income. This is done through customer segmentation, which allows you to market your product or service multiple ways based on the same benefits. ...","date_modified":"2020-09-01T19:52:06Z"},{"id":"https://janayb.com/insights/f/how-to-understand-your-target-market","html_content":"

If you're in the right industry, there are customers out there who understand your value. They want your product(s) or service(s). There is no need to convince them that you are beneficial for their life! These are the c...

","url":"https://janayb.com/insights/f/how-to-understand-your-target-market","title":"How to Understand Your Target Market","summary":"If you're in the right industry, there are customers out there who understand your value. They want your product(s) or service(s). There is no need to convince them that you are beneficial for their life! These are the c...","date_modified":"2020-08-27T21:07:44Z"},{"id":"https://janayb.com/insights/f/how-to-understand-brand-identity","html_content":"

Your brand identity is critical for your success. Through brand identity many have stood strong for generations! Brand can be defined as the perceived image which causes an emotional response to a business. Identity can ...

","url":"https://janayb.com/insights/f/how-to-understand-brand-identity","title":"How to Understand Brand Identity","summary":"Your brand identity is critical for your success. Through brand identity many have stood strong for generations! Brand can be defined as the perceived image which causes an emotional response to a business. Identity can ...","date_modified":"2020-08-24T18:09:21Z"},{"id":"https://janayb.com/insights/f/why-is-social-media-important-for-your-brand","html_content":"

Social Media has engulfed much of the modern world and has proven its superpower to sustain and grow your business. Social media advertising launched in 2015 and according to Sprout Social it has generated a total of $8...

","url":"https://janayb.com/insights/f/why-is-social-media-important-for-your-brand","title":"Why is Social Media Important for your Brand?","summary":"Social Media has engulfed much of the modern world and has proven its superpower to sustain and grow your business. Social media advertising launched in 2015 and according to Sprout Social it has generated a total of $8...","date_modified":"2020-08-20T18:36:50Z"}]}